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Nissan Motor (Nissan Jidosha Kk), ein japanisches Industrieunternehmen, das sich auf die Produktion von Pkw, Lkw und Bussen der Marken Nissan und Datsun spezialisiert hat. Es produziert auch Sportboote, Kommunikationssatelliten usw. Der Hauptsitz befindet sich in Tokio. Das Unternehmen fusionierte nach der Asienkrise 1998 mit Renault.

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Thanks to this, for more than 20 years, Nissan has been the leader in terms of sales in Europe among Japanese car companies. Sales in 1997 exceeded 489,000 vehicles, up from 454,526 vehicles the previous year. More than 537,000 vehicles were sold in 1998, 9.7% more than in 1997. In 1999, more than 518,000 vehicles were sold. The European branches of Nissan, including the Nissan European Parts Center and the Nissan Distribution and Delivery Center, located in Amsterdam, employ 15,000 people. This does not include $4,300 Nissan staff in 31 countries.

In November 1999, Nissan introduced Extroid CVT on Cedric/Gloria sedans, the world's first CVT system on rear-wheel drive models equipped with large displacement engines, thus reducing fuel consumption by 10% compared to automatic transmissions. Cedric / Gloria cars received the "Best Car 1999-2000" award. The Extroid CVT system received the 1999-2000 Technology Award. In the first quarter of 2000, Nissan launched the Tino Hybrid and the two-seater Hypermini. In 1999, 7 major Japanese factories and a group in charge of product planning and research received the ISO 14001 certification document for the use of environmentally friendly systems.